The video sharing platform YouTube announced it would no longer offer its YouTube Ads in English and French on iOS devices, effective immediately.
The company says it has worked with mobile partners on the change.
“As we continue to develop our platform for native video, we recognize that it’s important to offer our users the ability to share videos across platforms that are appropriate for their native language,” the company said in a statement.
Google said it has been using its “native video” tool on iOS and Android since 2011.
The change has been in effect since December, according to YouTube’s API documentation.
YouTube Ads are available for users to share and watch videos in any language they choose.
In the United States, Google offers YouTube Ads for users in Spanish, Portuguese, Mandarin, Japanese, Hindi, Chinese, Russian and Korean.
Google has previously announced it will no longer be adding ads to YouTube for users who don’t speak a specific language.
“For more than a decade, we’ve offered ads to users in more than 100 languages across multiple platforms including desktop, mobile, and TV, as well as in other native video formats,” YouTube said in its statement.