Samsung GearVR, Samsung Smart TV and Google Chromecast are to be the cheapest devices to buy in the U.S. by the middle of the next year, a key milestone in a push to cut down on the rising costs of electronics.
The price difference between the new Gear VR, Samsung’s latest gaming console, and its rival Google’s Chromecast will be less than $100 for new Samsung TVs by the time consumers turn their smartphones into gaming devices, according to a report from media consultancy Strategy Analytics.
The difference between Samsung’s Gear VR headset and the latest Google Chromecasts that it launched this year is less than half that for Samsung SmartTVs, the company said in its earnings report Wednesday.
“Samsung is taking the best of the smartphone and streaming platforms, and making them into one great product,” said Greg McBride, Strategy Analytics’ chief operating officer.
“Samsung’s continued focus on smart TVs, smart appliances and smart home appliances is key to its continued success in the consumer electronics market.”
While the price difference is relatively small, it does raise questions about whether consumers will ever buy Samsung products that are more expensive than its competitors’ products, said Peter Burt, senior director of market research at Forrester Research.
While Google is the leader in the smartphone market, it has been under pressure from Apple and Samsung to release cheaper smartphones and tablets that can compete with Apple’s iPhone and Samsung’s Galaxy line of smartphones.
The Gear VR has become the best-selling gaming console in the United States since the first version hit stores in September 2016, according the company.
Samsung and Google are vying to be first in the industry with their high-quality Gear VR headsets.
Samsung has been the main beneficiary of the popularity of the Gear VR.
The new device was the biggest selling smartphone in the world in October and November.
Its second-biggest selling device, the Samsung Galaxy S6, is available in more than 1 million stores and has been an unqualified hit, selling more than 5 million units in the past two months, according To Be Announced.
Google has released its Chromecast, an inexpensive streaming stick that costs about $35.
Google’s Chromecast is a streaming stick.
It offers access to Google TV, Google Play Movies and YouTube.
The device costs about the same as an Xbox One X or PlayStation 4 Pro.
Samsung has said it plans to sell its Chromecasters at $60 or $80.
“When the device first launched, there was no way to make it affordable,” said Michael Shih, vice president of research at Strategy Analytics, adding that there were a few high-end models on the market.
“Now, with the Gear, there’s no need to be crazy about the price.
Samsung is getting into a position where its smart TVs can compete and the company is selling a good device at a low price.”